![]() Spotify stock was down 5.5%, at $115.75, in recent trading. They added that Spotify is likely to distribute any new podcasts from Higher Ground on a nonexclusive basis.īut the Obamas’ decision to take a nonexclusive deal elsewhere would be a blow for Spotify, which has spent billions to buy exclusive rights to content from big-name podcasters such as Joe Rogan, Bill Simmons, and Dax Shepherd. Spotify will retain certain distribution rights to that podcast, as well as other Higher Ground shows, in the future, a person familiar with the situation said. Higher Ground’s first podcast for Spotify was “The Michelle Obama Podcast,” which was one of the streaming company’s most popular podcasts in 2020. ![]() Spotify and Higher Ground both declined to comment. Since 2019, when Higher Ground first struck the deal with Spotify, the podcasting landscape has changed and the production company was looking for ways to distribute its podcast programming more widely, a person close to the situation said. (IHRT), according to Bloomberg, which first reported the news. Higher Ground is talking to potential new partners including
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